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H20 Babble

Deep thoughts, wet takes, and bone-dry analysis from the world's leading authority on dehydrated hydration science.

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DRY INTEL
Branding

What Dehydrated Water Teaches About Great Branding and Why Print Still Works

At first glance dehydrated water sounds like a joke. And technically it is. But the moment you start imagining how a product like this would actually be sold, something interesting happens. You begin thinking about branding.

SCIENCE?
Science

The Thermodynamics of Nothing: A Rigorous Study of Dehydrated Water

We asked three imaginary PhDs to explain what happens when you remove water from water. Their answers were illuminating. This article contains no actual science.

HISTORY
History

1964: How Bernard Food Industries Accidentally Invented the Internet's Best Joke

Long before the internet existed to appreciate it, Bernard Food Industries began manufacturing empty cans labeled "Dehydrated Water." This is their story — and our inspiration.

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